HELPING A LEADING EDUCATION BRAND ENVISION THE FUTURE
Edutopia, a George Lucas Foundation sponsored initiative to improve K-12 education, had a vast library of resources for educators they wanted to make more accessible though new mobile channels. They engaged Blue Rocket to help them understand the best way forward.
UNDERSTAND THE DAY TO DAY CHALLENGES AND ASPIRATIONS
Blue Rocket designed a research study to uncover the unmet needs of teachers, administrators and parents in order to develop and test concepts. We gathered insights, mapped our learning and built prototype experiences to support planning and decision making. Holding workshops within Edutopia helped to share stories from the field and build consensus.
POWERFUL TOOLS THAT BRING PEOPLE TOGETHER
Our concept to restructure content, first applied to their website, made it much easier to search, review and share. We also developed powerful new tools for bringing teachers together to collect and assemble resources into lesson plans. Together we developed a framework to transform the lives of educators, by providing valuable resources across multiple platforms.