Failure to Launch

Failure to Launch

I’m building a new mobile product, what could go wrong? Here are some common reasons. Lack of platform expertise Attempting to compete in a marketplace of tight well-crafted native apps without investing in platform expertise. Outcome: low adoption, critical reviews...
Right-sizing Mobile App Design

Right-sizing Mobile App Design

The appropriate commitment to design varies widely, but there is a discernible pattern. The right answer depends largely on the role design plays in your app’s differentiation. Overspending on design, especially on your initial release, lowers your ability to execute...