by Audie Hofmann | Nov 14, 2018 | App Marketing
Growth Hacking Ideas & Strategies The Best Strategies For Growth Hacking Your Mobile Application The holy grail of app growth is when your users move the app icon to their home page and open it multiple times a day. When it comes to growth hacking a mobile app...
by Tom Rideout | Oct 31, 2018 | Innovation
Three Steps to Successful New Product and Service Development Do you want to increase the success rate of new product and service development? Most executives do because a stream of successful new products and services is among the top financial drivers for most...
by Jess Taylor | Sep 11, 2018 | App Development
Recent reports ( Kif Leswing @Business Insider and John Gruber @Daring Fireball) indicate that Apple is lobbying Indie developers to switch from the traditional one-time purchase fee to subscription models based on periodic fees (monthly, annually, etc.). The...
by Tom Rideout | Jul 10, 2018 | App Development
How to Accelerate Time to Revenue for New Mobile Product Development What if I told you there was a way to get to market four months sooner and with a $380K USD savings? Would you be interested? If you are thinking of staffing new product development or innovation...
by David Foote | Jul 2, 2018 | App Development
I’m building a new mobile product, what could go wrong? Here are some common reasons. Lack of platform expertise Attempting to compete in a marketplace of tight well-crafted native apps without investing in platform expertise. Outcome: low adoption, critical reviews...
by David Foote | Jun 12, 2018 | App Development
The appropriate commitment to design varies widely, but there is a discernible pattern. The right answer depends largely on the role design plays in your app’s differentiation. Overspending on design, especially on your initial release, lowers your ability to execute...
by Tom Rideout | Jun 6, 2018 | Innovation
Most Innovations Succeed or Fail in Execution At a recent innovation conference, a speaker asked how many of the 75 people present in the room were short on promising ideas to implement. One person raised their hand. When asked how many struggled with execution of...
by Jess Taylor | Mar 22, 2018 | Connected Home, IoT
Falling behind in the Connected Home regatta? Maybe you launched your app too soon, hoping things would work out—and now your users are disappointed. Maybe you hit a pre-launch technical snag that derailed everything, and you’re back to square one. Maybe you launched...
by Tom Rideout | Mar 15, 2018 | Connected Car, IoT
Telematics: Every insurer should do these 3 things before taking the leap. If you’re an insurer and you want to compete and win with vehicle telematics, you need to change the way you think about product strategy and development. You are building a consumer app, and...
by Jess Taylor | Mar 6, 2018 | Connected Home, IoT
Nothing undermines a brand like a poorly designed IoT experience. For users, there’s no separation between product and app. If the app experience falls short—particularly during setup—the product goes back to the retailer and you lose the sale. On the other hand,...
