by David Foote | Jun 12, 2018 | App Development
The appropriate commitment to design varies widely, but there is a discernible pattern. The right answer depends largely on the role design plays in your app’s differentiation. Overspending on design, especially on your initial release, lowers your ability to execute...
by Tom Rideout | Jun 6, 2018 | Innovation
Most Innovations Succeed or Fail in Execution At a recent innovation conference, a speaker asked how many of the 75 people present in the room were short on promising ideas to implement. One person raised their hand. When asked how many struggled with execution of...
by Jess Taylor | Mar 22, 2018 | Connected Home, IoT
Falling behind in the Connected Home regatta? Maybe you launched your app too soon, hoping things would work out—and now your users are disappointed. Maybe you hit a pre-launch technical snag that derailed everything, and you’re back to square one. Maybe you launched...
by Tom Rideout | Mar 15, 2018 | Connected Car, IoT
Telematics: Every insurer should do these 3 things before taking the leap. If you’re an insurer and you want to compete and win with vehicle telematics, you need to change the way you think about product strategy and development. You are building a consumer app, and...
by Jess Taylor | Mar 6, 2018 | Connected Home, IoT
Nothing undermines a brand like a poorly designed IoT experience. For users, there’s no separation between product and app. If the app experience falls short—particularly during setup—the product goes back to the retailer and you lose the sale. On the other hand,...
by Tom Rideout | Mar 1, 2018 | Connected Car, IoT
Watch out for these 4 Usage-Based Insurance hazards. Connected cars are changing insurance, and usage-based insurance carriers stand to win big. Notably, insurance telematics can result in faster claims resolution, better processes for customer acquisition and...
by Jess Taylor | Feb 26, 2018 | Connected Home, IoT
Don’t get eaten alive in the Connected Home IoT market. Here are 3 ways to build a winning app. It’s a tough world out there in Connected Home products land. Deliver a user experience that falls short and you might not get a second chance. So how do you develop apps...
by Jess Taylor | Feb 26, 2018 | Connected Home
Developing a Connected Home product? Here are four reasons you shouldn’t go it alone. Is Connected Home product development keeping you up at night? Designing and building in this space presents a minefield of challenges, and general experience isn’t enough to get you...
by Tom Rideout | Jan 3, 2018 | Connected Car
Connected cars offer a goldmine of driver data. For example, they provide a clear look at who’s behind the wheel and the unique conditions they face. This presents insurers with a tremendous opportunity to increase profits and to make driving safer and better for...
by Jess Taylor | Jan 1, 2018 | Blue Rocket
At Blue Rocket we love to make great products for our clients. Hopefully one day we can make a great product for...
